
This last weekend on the boulevard TGI had a marketing campaign where they handed out $5 coupons to everyone tailgating. We accepted ours from a blond guy who frowned and asked - "are you going to use it?" I was inclined to say yes and take mine, later however I felt negative about his remark and decided that I wont and it ended up in the trash. I was not the only one who got asked that question because my coupon had a lot of other coupon friends in the bin.
I think TGI's marketing attempt was somewhat of a failure, not because it was a bad idea, because their people in the field was bad marketers, with obvious selectivity and arrogance toward the very people they targeted.
However, I would still go to TGI for their volcano chocolate cake, But I won't be using a coupon to pay for it, instead I will feel the guilt afterwards and that my friends are my biggest worry, not the check!



