What is Socially responsible advertising?
Frankly I don't know....The fact that the product and the brand needs resonates with the consumer means that the product has to in some form show a stereotype. The question comes in whether that stereotype is positive or negative? does it uplift a group, make fun of a group or bashes a group?
The product at hand must be considered. Is it possible to market beer in a responsible way? referring back to stereotyping, isn't the group who consumes beer triggered by typical "dude" ads? Or are we trying to get Nun's to drink beer?
Being socially responsible means we need to reflect on everything we do that effects society and ask ourselves if our actions are helping people or feeding them with the same old crap that Advertising is so famous for doing...??
Don't drink and drive!
Don't smoke and make an Ad... It's irresponsible!!
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